What is your competitive career strategy?

In terms of organisational strategy, Michael Porter describes strategy as:

"Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value."

So how do we do apply this approach to our career change or existing career paths?

We learn how to define, express and communicate our purpose to show where we can impact by creating our career mission, vision and value statements to honour our objectives and what we are trying to achieve. 

Think of the brands you value. How do they define their purpose? 

Your mission: What is it you want to do? If your role or industry didn't exist tomorrow, would it matter to the world? How will you show you can make a difference?

Your vision: What do you want to achieve in the future? What do you want your life and career to look like in 10 years or more? How does that sit with your personal and professional values?

Your values: What is important to you? What does it give you? Why does it matter? These are the underlying core principles that will build your career strategy.

Your objectives: What is your competitive advantage? What is the ROI to invest in you? What is the ROI for others to invest in you?

All of your strategy statements and objectives have to be realistic. You should have the capabilities to deliver them and measure them and your efforts to determine how successful you have been or will be. 

What you want to do now to gain a competitive advantage is to leverage all these statements to gain a competitive advantage and position yourself to enter new positions or industries. 

To begin working on your personal career strategy, you can book a one-off session initially to explore more here.